Your email list is full of people who want to hear from you regarding solving their problems, but your email list is also a great source of information for you too. You can use your direct line to your audience to ask questions, get tips, and come up with topic ideas. In fact, you can use your email list to get unlimited ideas from your subscribers. All you must do is ask.
1. Survey Them
Create a survey using software such as Survay.io (http://survay.io/fe/) or other survey software. Send it to your email list. Use the answers to your questions to help you get more product ideas, content ideas, and insight into your audience.
2. Invite Them to Online Meetings
Using email, invite them to an online meeting such as via Zoom.us which allows up to 50 people to be visual on a screen to have a face to face meeting with each other. This is a great way to host a mastermind or inner circle to discuss issues relating to your niche.
3. Interview Them
Send out a request to your email list to interview members who want to be interviewed. You can spotlight them in a video series later or you can use the information to help you get to know your audience better so that you know what type of content to create. For example, if you interview someone each topic they mention could be a potential blog post, article, eBook or paid product.
4. Get Them to Contribute to Social Discussions
If you also have a Facebook group, use your list to invite people to join your Facebook group. You can highlight a discussion to help them get interested. For example, you might send a notice to your list that “Sally has a question about marketing, can you answer it?” This will entice people to come answer which will help you understand what’s important to your audience members.
5. Invite Them to Ask Questions
Send an email to your list members that invite them to ask you questions during “office hours” via email about one topic. The response will let you know whether that topic is important to your list members or not. You will likely get many more ideas about the type of content your audience wants to consume.
6. Generate Content Ideas
Any customer service issue, any question, and any behavior action your audience takes that you notice can help generate content ideas. The information you gather from your audience via their behavior downloading different freebies, buying different products and the questions they ask will help you generate unlimited content and product ideas.
7. Get More Insight into Pain Points
Using all these methods will give needed insight into your audience’s pain points which should give you more ideas for content, services, and products that you want to either create or curate for your audience.
Your email list is there for you too. To serve your list appropriately remember that they’re people too. They can answer an email, take a survey, participate in your social media, and ask and answer questions too. Get them engaged, and before you know it they’ll freely send ideas to you that you can use forever.