Facebook

Dynamic vs Static Facebook Ads: Which Is Best For Your Business?

There are many kinds of Facebook Ads formats, however, they fall into two categories: dynamic ads and static ads. Both types of ads are set up in your Facebook Ads Manager or Business Manager account. For static ads, you use a combination of images, videos, and text to create your advert. Essentially, your final ad …

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How to Leverage Your Custom Audiences and Lookalike Audiences

Successful Facebook Ads marketers have two weapons at their disposal: custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom audiences are basically composed of people who’ve interacted with your business either online or offline. …

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How to Get Started With Facebook Ad Campaign Objectives

You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective? …

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Split Testing for Success In Facebook Ad Campaigns

Split testing is an important aspect of Facebook Ads optimisation. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here’s a list of objectives that support split testing: Reach Traffic Engagement App installs Video …

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Why A Lead Capture Funnel Is Essential For Facebook Ads Success

Knowing what a lead or sales funnel is is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimising ads for every stage of the sales process. For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. …

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