If you’re trying to get the most out of your Facebook adverts but you’ve only just started, you might be making some of the simple mistakes that so many people are guilty of making. Before you spend any more money, here are some common mistakes which you should try to avoid when advertising on Facebook. …
Facebook ads are a great way to promote anything, whether it’s a blog you’ve just started or a business that you’ve been running for several years. Here are some of the best reasons why you should be using Facebook ads. 1. You Can Reach Out To a Wide Audience Since so many people use Facebook, …
There are many kinds of Facebook Ads formats, however, they fall into two categories: dynamic ads and static ads. Both types of ads are set up in your Facebook Ads Manager or Business Manager account. For static ads, you use a combination of images, videos, and text to create your advert. Essentially, your final ad …
Dynamic vs Static Facebook Ads: Which Is Best For Your Business?Read More »
When you’re just setting up a business or website, you might be feeling a little bit overwhelmed at the amount of options which are available to you. Not only are there hundreds of options when it comes to designing your website, putting content on there and promoting it to your readers, but there are also …
While Facebook ads are a great way of advertising your business, it’s still important to keep the costs down in order to stay within budget and make sure that you’re not spending too much money on getting the extra business. The extra revenue you might be earning will only be worth it if you’re able …
Contrary to what many people may believe, there is not just one sole way of advertising on Facebook. There are several different ways you can advertise, and depending on what you’re trying to achieve, some will be better and more effective than others. Here are the main types of Facebook ads that you should consider …
4 Types of Facebook Ads You Can Use for Your BusinessRead More »
Successful Facebook Ads marketers have two weapons at their disposal: custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom audiences are basically composed of people who’ve interacted with your business either online or offline. …
How to Leverage Your Custom Audiences and Lookalike AudiencesRead More »
You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective? …
How to Get Started With Facebook Ad Campaign ObjectivesRead More »
Split testing is an important aspect of Facebook Ads optimisation. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here’s a list of objectives that support split testing: Reach Traffic Engagement App installs Video …
Split Testing for Success In Facebook Ad CampaignsRead More »
Knowing what a lead or sales funnel is is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimising ads for every stage of the sales process. For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. …
Why A Lead Capture Funnel Is Essential For Facebook Ads SuccessRead More »
