Most email autoresponders enable you to use a method of segmentation of your market called Tagging. Tagging is just a way to add a way to collect list subscriber behavioral information by creating recognizable data. Tags can be created for all types of behaviour within your autoresponder service.
For example, you can tag people upon subscribing based on where, when, and how they subscribed. Then, you can also create other tags that are generated based on the behavior of your list member once they sign up, such as clicking through to make a purchase of a product. The tags can organize your list in a better way by helping to segment list members from others so you can create more targeted messages to your list.
1. Tagging Organises Your List
When you use tagging you organise your list based on those tags. So if email subscriber Bob signs up for digital product A they are tagged as buying A. Once tagged as buying A it organises them into a sort of sub list so that now they’ll receive content designed for purchases of A that is designed to teach them about A and/or get them to move on and buy B.
2. Creates More Opportunities
When you’ve taken the time to set up tags that will be generated based on your audience’s behaviour you have set up automation that gives you more opportunities to market in a special way to certain members of your list over others. For example, if you move very responsive people to one list, and leave unresponsive people on another list, you can change the messages that each is getting to help drive sales.
3. Segments According to Behaviour
You can create tags for list member behaviour. For example, if list member 25 becomes a customer of product A they’ll be tagged as having purchased product A and as a customer now instead of a lead or prospect. This means that you can now send different types of messages to them than you would if they were tagged lead or prospect having downloaded freebie C.
4. Exclude List Members
Tagging can also be used to exclude members of your list from certain emails. Let’s say that some members are very unresponsive and never open your emails so they haven’t gained new tags based on their behaviour. That’s okay because you can now market to them differently using more aggressive subject lines and tone to help push them to buy or unsubscribe from your list.
5. Include List Members
Use tagging to help include list members based on their behaviour in different marketing messages. For example, let’s say your list member signed up to go to a webinar but they did not show up. Now you can include all the people who signed up but did not attend in the same message about how sorry you are that they missed it but here’s the recording for free or for a price.
Using tags to create sub lists is a great way to organize your list and create more opportunities to laser target your marketing messages to them. Plus, it’ll give more insight into your audience when you can see a visual representation of their actions in your email marketing software analytics dashboard.