Opt-In Forms & Opt-In Pages – What They Are & Why You Need Both

An opt-in form is usually a small part of an opt in page. An opt in form can stand on its own, or be located on an opt in page. If you really want to be successful building your list you need to have both opt in forms, and opt in pages.

Opt-in Form vs. Opt-in Page

An opt-in form is an online form that allows your audience to enter their information to receive the emailed information you’ve promised. An opt in page is a landing page that has more information on it, plus an opt-in form that enables audience members to sign up in the same way but with more information given first before they sign up.

You don’t have to concern yourself with an either-or proposition here because you need both to give your audience the best opportunity to learn more about you and take your offer. Since an opt-in page is just another word for a landing page with a call to action (which all landing pages should have, right?), it’s important to know when you need a page vs. a form and why you should have both for every single offer that you have including your freebies and newsletter opt-ins.

Let’s Define Each

Opt-in Form

This is a popup, slide, side bar, under blog post form – if you think of it as an opt-in box that can be configured to show up on different areas of your website pages dependent on settings it helps understand it better. Usually, you’ll use your email marketing autoresponder software to create this form unless you have integrated your landing page software with your autoresponder software.

Opt-in Page

This is a landing page that has an opt-in form located within it. They used for lead generation. It’s a destination page designed to elicit a specific response from the visitor such as to sign up for your webinar, freebie, book, event, or newsletter. Whatever it is that gets them onto your email list.  You can use software to create opt-in pages such as LeadPages.net, InstaPage.com, or ClickFunnels.com or you can use your website for it with the opt-in form added.

Opt-in Form

  • Above the fold on your website
  • Pop up to gather webinar sign ups
  • Slide to promote a free checklist related to the content on page
  • Overlay to inform visitors of your email list or newsletter.
  • Pop up to grab attention as visitor leaves site
  • Below blog post to offer reminders of more content like this
  • Slide to encourage sign ups to read more wonderful content

Opt-in Page

  • Your main page of your site
  • To promote your webinar
  • To promote free checklist
  • To promote your weekly newsletter
  • To promote each product you sell/refer
  • To promote your free content to the world
  • To promote your exclusive content to the world

You can probably think of more ways to use both. If you make it a practice to create an opt-in page for each item you want to promote whether it is free or paid, it will make it easier to create your opt-in forms, as well as promote across social media platforms.

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