Many people new to email marketing are often obsessed with building their list bigger. When they should really be obsessed with building a targeted list. The reason is simple. A targeted and engaged list is more valuable. Numbers don’t really matter. The reason is that converting is all about the know, like, trust factor.
Know, Like & Trust
This isn’t anything new. You’ve probably heard it before. For people to hand over their credit card information they need to feel as if you’re someone they can trust. Money is personal so to spend money on your products or services means that you’ve succeeded in getting them to feel as if they know, like, and trust you. Lists as small as 1,200 to 1,500 (and even smaller depending on the niche) can generate enough money for you to make a living if you keep that in mind.
Build a Targeted List
The real way to succeed is to build a targeted list. Instead of worrying about how many people you have on your list you want to build a list full of people who really want what you offer them. When you do that you’re going to be a lot more successful.
You may eventually build a big list, but why not make money while you’re at it? Why not build your list to be a big targeted list? This will happen because you’ve targeted your audience with a great freebie or lead magnet or entry level product that is only right for that perfect ideal audience member.
If you already have a social media presence this will be easier, but even if you don’t, you can cross promote your email list on your website, blog, and social media. If people are already engaging with you on these other platforms they’re going to prove to be very responsive as a subscriber to your email list too.
Nurture the List
When you build a targeted list, you’re going to start getting results while your list is small, right from the beginning because you’re going to nurture your list. You have an amazing follow-up series, you know how to segment the audience based on their behavior, and you have amazing products and services. You’ll educate them, inform them, and show them who you are. This will get the results you want. After all, results are what matters right?
Engage Your List
Outside of educational messages and promotions, it’s also important that you engage your list. Ways to engage your list are to be personal. There are so many great ways to engage your list now. You can send them an invite to your online live events. Tell them about your newest blog post. Ask them to respond to questions and polls. The more you can get your audience to click through, respond, and engage the higher your open rate will become, and the more responsive your list will be.
When you build your list focus on targeted subscribers. Know who your ideal audience is and make sure you do what it takes to attract them to your list.